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Your branding is the bread and butter of your business. It’s the culmination of the why, the who, and the what—why you do what you do, who you serve, and what it does for them. Branding is far more than just a pretty color palette or a cool logo. Your branding should speak to your […]

Welcome back to another Entrepreneurship blog! This post feels extra special as it is coming on the heels of the two-year anniversary of La.Rue. To mark the celebratory occasion, La.Rue has undergone an exciting rebrand to match a new level of business, clients, and luxury. It’s a privilege to be in a position where a […]

Your Brand Identity is the bread and butter of what makes your brand unique. It’s more than just your logo, color palette, font kit, and photo themes. It goes far beyond your Brand Kit or assets; your brand voice, ideal client, mission, vision, and values make your brand unique. This is why your brand identity […]

Welcome to the new blog category at La.Rue! The Business of Entrepreneurship, a category where I’ll share the best tips, tricks, and practices I’ve learned from running not one but TWO successful businesses. Everything I share will be knowledge I’ve gained from the last two years since launching the La.Rue brand. Today, we’re talking about […]

Announcing: the La.Rue Creative Studio! Since launching La.Rue, I’ve been approached by friends, friends-of-friends, and strangers, to help them with their branding or designing their website. I can’t quite pinpoint why I’ve always said no to these people; it just wasn’t something I thought I wanted to pursue, and creative inclination doesn’t come easily or […]

This week on the Do the Damn Thing Podcast, I had the honor of speaking with Marketing and Branding Expert, Lauren Tukuafu. Lauren is a mastermind behind helping “mompreneurs” build and scale their businesses to six figures while only working twenty hours a week. I brought Lauren on the podcast to answer some often-asked questions […]