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by lauren l'heureux

The articles

The La.Rue Articles are a collection of years worth of advice, thoughts, and musings gathered together to inspire women entrepreneurs to live an intentional life and build intentional businesses

Lauren created the Articles (formally known as the blog) over three years ago. The Articles were originally developed as a space for Lauren to share her experiences and employ her voice to create a narrative that was all her own. Documenting her journey with intentional living and entrepreneurship, her dreams grew and her business expanded.

As time went on, Lauren nurtured her intentional living journey, carrying aspects of it over into every facet of her business, including the blog. She used that opportunity to create an ongoing journal of being a woman in entrepreneurship with the desire to combine intentionality under both umbrellas of life and business. The La.Rue Articles are curated with various topics, including intentional living, lifestyle development, entrepreneurship, and personal stories from Lauren. Our hope in sharing this collection of articles is to empower you with the tools, resources, and community to live an intentional life and run an intentional business.

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Recent Articles on La.Rue

Branding isn't targeting ideal client

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Your branding is the bread and butter of your business. It’s the culmination of the why, the who, and the what—why you do what you do, who you serve, and what it does for them. Branding is far more than just a pretty color palette or a cool logo. Your branding should speak to your […]

rebrand your business

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Welcome back to another Entrepreneurship blog! This post feels extra special as it is coming on the heels of the two-year anniversary of La.Rue. To mark the celebratory occasion, La.Rue has undergone an exciting rebrand to match a new level of business, clients, and luxury. It’s a privilege to be in a position where a […]

Brand Identity

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Your Brand Identity is the bread and butter of what makes your brand unique. It’s more than just your logo, color palette, font kit, and photo themes. It goes far beyond your Brand Kit or assets; your brand voice, ideal client, mission, vision, and values make your brand unique. This is why your brand identity […]

Launch a successful business

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Welcome to the new blog category at La.Rue! The Business of Entrepreneurship, a category where I’ll share the best tips, tricks, and practices I’ve learned from running not one but TWO successful businesses. Everything I share will be knowledge I’ve gained from the last two years since launching the La.Rue brand. Today, we’re talking about […]

La.Rue Creative Studio

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Announcing: the La.Rue Creative Studio! Since launching La.Rue, I’ve been approached by friends, friends-of-friends, and strangers, to help them with their branding or designing their website. I can’t quite pinpoint why I’ve always said no to these people; it just wasn’t something I thought I wanted to pursue, and creative inclination doesn’t come easily or […]

How to Build a Personal Brand

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This week on the Do the Damn Thing Podcast, I had the honor of speaking with Marketing and Branding Expert, Lauren Tukuafu. Lauren is a mastermind behind helping “mompreneurs” build and scale their businesses to six figures while only working twenty hours a week. I brought Lauren on the podcast to answer some often-asked questions […]

Cornerstone Content on La.Rue

power of community

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We’re officially in a post-Covid era and people, more than ever, are calling on their inner networks to connect. The desire to rekindle human connection is on the rise and community building is the key to achieving it. The La.Rue Community is more than just a social club; it is a catalyst for transformation and […]

Community for Women Entrepreneurs

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The time has come (at last) to share the details of The La.Rue Community launching in January. This community for women entrepreneurs has been months in the making, with every piece of copy, programming, and offerings being thoughtfully curated and created for you. My team and I have spent countless hours brainstorming and building out […]

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What is the Challenge? The La.Rue 30-Day Intentional Living Challenge is a guide I have curated and designed to help you change your life to live intentionally and achieve your dreams. This guide is for the person struggling with direction, feeling unmotivated, stuck, or in need of some inspiring guidance. The challenge holds in-depth exercises, […]