The know, like, trust concept centers on how you build your relationship and credibility with your potential customer / ideal client. It’s a three-step process that happens when an ideal client finds you through an outside source, like social media. This marketing concept is based on the idea that you can build a loyal group […]
When you’re starting out as an entrepreneur—with your one great and unique idea, you will want to decide whether you’ll be a service or product-based entrepreneur. What are you going to sell? Both have benefits and challenges, but you need to determine if it’s a service you’re selling or a product. Typically, breaking into the […]