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The La.Rue Community

A Social Women's club

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The La.Rue Community

A Social Women's club

Learn More

with clients & community members featured in...

The La.Rue Brand

La.Rue empowers women at every stage of life and business with the tools and resources needed to be successful. Our Community is more than just a social club; it is a catalyst for transformation and growth. By driving human-to-human, peer-to-peer connection, we’re forging a new space to ideate on vision, challenge traditional concepts, and break expiring boundaries. 

Our brand connects women with every possible resource they need to succeed. La.Rue is a Coaching/ Creative Studio and online Community that helps ambitious women world-wide create luxury branded businesses and wellness driven-lifestyles while forging meaningful connection. 

La.Rue is a brand built on the belief that “women can have it all.” 

our philosophy








lauren l'Heureux


Intentionally supporting the next-generation of women, Lauren is breaking barriers and bursting through glass ceilings as an industry changemaker. 

Founder of The La.Rue Community, a women’s only social club, Lauren is revolutionizing the way we intersect life and business. By connecting its members with robust programming, in-house resources, and authentic networking for business and wellness, The La.Rue Community is the first of its kind, paving a new way for ambitious women. 

As a multi-faceted entrepreneur, Lauren’s business (and lifestyle) acumen has been honed over several years, amalgamating into one organic mission: to empower women at every stage of their life and business. La.Rue’s inception was born on the cusp of a defining period in Lauren’s life. Initially built to chronicle this journey through a blog, La.Rue later expanded into specialized 1:1 services focused on intentional business building through luxury brand design and coaching. In just one year, La.Rue built a remarkable client roster with women acting as leaders in a vast array of industries with features in Vogue, New York Times, Architectural Digest, and more. 

"a brand built on the belief that women can have it all."

Still insatiable, Lauren aimed to recast the standards set out for women by bridging the gap between the ‘need’ and ‘want.’ Sights set on diversifying the resources available to her fellow entrepreneurs, Lauren launched the Entrepreneurship Directory: in-house resources that authentically connect women owned brands/businesses with community members, enriching the connection between business and client. As an eternal student to the school of life, Lauren is focused on empowering women around the world with the support, connection, and education they need to excel and succeed, in both life and business. 

As a Virgo (through and through), Lauren’s full-time passions and dedications are spent on the growth—both internal and external—of La.Rue. But in her spare time, you can find her strolling the streets of Manhattan exploring fine dining and exquisite experiences with her inner circle. 

Always toiling with the nuances of growth, healing, and intentional living, Lauren’s on an ever-evolving adventure to fill her days and life with experiences and connections that challenge her mind and fuel her soul.  

Empowering Women Around the World


Our Services

At a Glance

Website &  Brand Style Development

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Elevating your visual brand with luxury assets and intentional design. 

Visual brand elevation meets luxury website design, repositioning your business into a next-level market. Three months of 1:1 work that is met by luxury branding and design. After our time together, my clients walk away with next-level branding and a turnkey website that attracts their ideal client, fills their pipeline, and up-levels their brand. 

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Tier one

Our Services

At a Glance

Visual Brand Elevation 

New Branding. New Website. New Digital Assets: Re-IMAGING your brand to the Next-Level of Luxury. 

Totaling in over 4 months of 1:1 support, this package elevates your digital footprint to the next level of luxury. Your brand image is the first impression you make on potential clients. This package is for the client who has the positioning but is ready to bring an entire new level of grandeur to their visual branding.

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Tier two

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Our Services

At a Glance

Luxury Brand Positioning & Design

High touch and robust business coaching meets luxury brand style evolution. 

Internal Brand Clarity. Visual Brand Elevation. One Cohesive Brand Strategy that launches your business into its next stages with a new turnkey business model. In our highest touch package, clients walk away with new luxury brand assets, a stunning new website, and a strategic brand strategy that positions their business for success over the next several years. 

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Tier Three

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Inquire for 

spring 2024

work with la.rue

The La.Rue Community

A Social Women's Club.

The La.Rue Community: A women's only social club revolutionizing the way we intersect business and life. The first of its kind;, The La.Rue Community is a private members club centered on empowering women with support, connection, and education in their life and business.   

The La.Rue Community is more than just a social club; it is a catalyst for transformation and growth. By providing a supportive and inclusive environment, we aim to empower women to reach their full potential and achieve their goals. Through our curated events and programs, members have the opportunity to connect with like-minded individuals, exchange ideas, and gain valuable insights that can shape their personal and professional journey.

In addition to empowering women in their professional endeavors, The La.Rue Community also recognizes the importance of well-being and personal fulfillment. We host regular wellness events and provide resources for self-care, mental health, and work-life balance. Our goal is to create a vibrant and thriving community where women can thrive in both their personal and professional lives, all while making meaningful connections and contributing to a larger social impact.

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March Programming


Lifestyle Challenge: Expand Your Dreams: "Make It Even Better" Challenge

Brainstorming Session: Wellness Advocacy: How to Set Productive Boundaries

Entrepreneurship Challenge: Upgrade Your Bio: What Would your Feature Say?


Intentional Living Workshop: Becoming Ambitiously Balanced: How to make feeling your best your number 1 KPI while excelling professionally with Expert Victoria Maurer

Entrepreneurship Brainstorming Session: Your Next Big Idea: Brainstorming the 1-2-3

Goal Setting Challenge: Integrating Rest Into Your Goal Setting & Daily Life


Self Help Book Giveaway: The Big Leap by Gay Hendricks

Tapping Session: Clearing the "I can't do It" Mindset

Entrepreneurship Workshop: Let Your Business Shine: Clearing Your Limiting Beliefs as an Entrepreneur

Free Marketing Resource & Intentional Living Challenge for New Members

The members of The La.Rue Community embody the true essence of female empowerment. Drawing on a desire for authentic connection and an unbounded commitment to growth, our members join The La.Rue Community for the sole purpose of creating a purpose-driven life and business. 

join the Community



Luxury Branding Studio.

Building Iconic Brands with Luxury Client Service.

The La.Rue Creative Studio is a boutique creative agency serving a diverse client roster of women entrepreneurs with luxury branding and website design. We are committed to curating a unique and engaging experience to ambitious and purpose-driven visionaries ready to launch (or re-launch) their personal brand or entrepreneurship venture. Our signature process focuses on our clients' vision every step of the way with a turnkey service and launch to support the next level of their businesses. 

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Lauren has been such a unique find in this industry. What makes her work so exceptional is the unmatched level of detail and perfection she provides to her clients and design work. From the beginning of our design process to the very end, she was intentional with my project. My branding and website had been in need of an overhaul and redesign for a while. We went back and forth dozens of times with meticulous notes so my project could represent my brand. I'm so happy with the final results; my new branding represents luxury and is the epitome of me and what I offer my clients. I will be continuing to recommend Lauren!

Rachael Johanson

luxury branding strategist

Working with Lauren was an amazing experience! From the beginning, she was conscious of respecting our established brand identity and the very specific structure we had in mind for our website. We appreciate that she let us play an intimate part in the design process. Her attention to detail let us make so many minute changes that bring the details of our website to life. She was so professional in communicating what could and could not work, all while designing a website with intentional thought and concept. She built our website with the client in mind, showcasing our best work in a way that speaks to the level of luxury, unique, and bespoke design we offer. We cannot recommend Lauren enough, she was incredible to work with.

Isabel Gómez


Lauren was an indirect hire whose work had to be very intentional to our niche. We wanted a new home for our brand that would elevate and inspire the exclusivity of clients we partner with. Lauren did an extraordinary job of creating something that speaks to the level of luxury and detail we deliver while maintaining the overall aesthetic of our niche. Once we were able to get our first sneak peek, we were thrilled with the thoughtful curation Lauren had put into our website and branding. Lauren was an absolute pleasure to work with, offering her expertise but also taking into consideration my vision. And with minimal tweaks and adjustments, she brought our final vision to life.

Sojourner Auguste

Luxury multi-cultural wedding planner

Working with Lauren was such an incredible experience from the beginning to the very end. She took care of absolutely everything and I was amazed at her attention to detail and organization. It far surpassed anyone I have ever worked with before, in any capacity! She understood my vision for my website, but also applied her intuitive understanding of what I am hoping to convey to any website visitor to create a site that is SO me. No detail was untouched - from the gorgeous color palettes and branding she provided, to even going above and beyond and building out back-end resources for my business, such as a master spreadsheet with links to every single podcast episode I have done (HUNDREDS!) on all the platforms. I was continuously wow’d and recommend her to everyone I know!

Haley Hoffman Smith

influencer, singer, EFT coach

Working with Lauren was an absolute dream. From start to finish, every little detail was attended to in depth. I am beyond thankful that my business coach connected us. Putting together an entire custom website and logo design is no easy task and finding someone who understands you and your vision can be extremely challenging. Lauren nailed it on the first go around! She is a true gem and excelled at her craft. I hope to be able to continue to work together and collaborate going forward!

Kitty Dunbar

Luxury Makeup Artist

Despite not having met Lauren until the Website Development was close to being finished, it was clear the work she had done to discover who I am as a designer, and who I’m looking to serve, which resulted in a finished product that was nearly perfect. I’d been so nervous about the design phase, but Lauren’s work brought me and Nest Your Home to life. Her intentional thought to me translated into a design that captured me and my ideal client perfectly. Within six months of the relaunch, I’m attracting clients of the full service nature with projects of over half a million in budget and over 30K in design fees. Post launch, Lauren has been incredibly supportive and in touch after empowering me and my business with a beautiful online “home.” 

Julie Stash

Luxury home designer

When building a brand sometimes it’s hard to articulate exactly what you want. It’s more than just ad copy and bullet points, it’s a feeling, a vibe. Lauren’s uncanny ability to translate that into digital form is unmatched in her industry. She listened, revised, and with the patience of a saint, held my hand throughout the entire process. The end product is magical! It’s a perfect reflection of who I am and everything I strive to be in the future.

Jodi Terrell

personal brand

Lauren is one of the most efficient, detailed and personable website designers we have ever worked with. She went above and beyond what we were asking for, always made sure she communicated quickly and on time and created a gorgeous timeless website we will enjoy for years to come. We are so thankful for all her dedication and hard work. We will definitely be using her again!

Laura & Aaron Aguilar

luxury interior designers

Lauren and La.Rue brought my vision for The Eleventh House to life. I had slapped together my branding when I first started, but realized I wasn’t putting myself out there because it wasn’t an accurate reflection of me or my business. Lauren helped me to define that vision and create a visual brand and website that just feels like…me. Thank you La.Rue for your creative, strategic talents!

Adaire Smithwick

Community builder

Lauren is incredibly talented, and her creative work reflects a unique ability to translate her client’s abstract ideas into concrete visuals that align with their overarching business goals and desires. What sets Lauren apart from other designers is that she has the ability to act as both a consultant and a coach – meaning she will always be thoughtful, efficient, and attentive throughout the collaboration process. Run, don’t walk to work with Lauren!

Jessica Emily Gallo

personal brand

by lauren l'heureux

The articles

The La.Rue Articles are a collection of years worth of advice, thoughts, and musings gathered together to inspire women entrepreneurs to live an intentional life and build intentional businesses

Lauren created the Articles (formally known as the blog) over three years ago. The Articles were originally developed as a space for Lauren to share her experiences and employ her voice to create a narrative that was all her own. Documenting her journey with intentional living and entrepreneurship, her dreams grew and her business expanded.

As time went on, Lauren nurtured her intentional living journey, carrying aspects of it over into every facet of her business, including the blog. She used that opportunity to create an ongoing journal of being a woman in entrepreneurship with the desire to combine intentionality under both umbrellas of life and business. The La.Rue Articles are curated with various topics, including intentional living, lifestyle development, entrepreneurship, and personal stories from Lauren. Our hope in sharing this collection of articles is to empower you with the tools, resources, and community to live an intentional life and run an intentional business.

view the articles

do the damn thing


hosted by lauren l'heureux

listen on apple

listen on spotify

listen on google

Behind the Podcast

The Do the Damn Thing Podcast is Lauren’s spoken journal for the world. Similar to our Articles—but with a lot more candidness and personality, the Do the Damn Thing Podcast is an auditory documentary chronicling Lauren’s journey through life and the advice she’s gathered for you along the way. With special guest appearances, gathering experts in their fields from around the country, Lauren features conversations on healing, growing, and coming into your own as women on the journey to live intentionally.

Join us every Wednesday on Apple or Spotify (or wherever you listen to podcasts) as Lauren and her guests deconstruct the concepts behind intentional living and building intentional businesses.