hello! i’m lauren
owner of the la.rue brand
Hi, I’m Lauren! I’m an entrepreneur and the founder of La.Rue, Intentional Living and Lifestyle Brand, Do the Damn Thing, and the La.Rue Creative Studio. La.Rue was born on the cusp of a defining period in my life. After years of exhausting pursuance of a life that wasn’t truly fulfilling, I packed my bags (both literally and metaphorically) and moved home where I began a lifelong journey of healing, personal growth, and spiritual expansion. Now, just two years later, I’ve since launched two businesses with branches expanding to the Do the Damn Thing Podcast, Lifestyle blog, and most significantly, the La.Rue Coaching Program, a coaching suite dedicated to helping dreamers and visionaries alike breakthrough their subconscious blocks to change their mindset and achieve their dreams.
Here at La.Rue, Intentionality is the name of the game. Every piece of content, coaching, branding, and marketing have one common connection: to drive your intention forward towards your greatest success. The meaning behind this soul mission comes from both experiencing and healing grief. From this time, I soon realized grief was the allegory for a much larger message in my life and a much larger purpose. In 2020, amidst the global COVID-19 pandemic, I began to confront and heal the deepest parts of my wounds and my trauma. It was through this journey I was able to recognize my purpose. I soon began the process of “think-tanking” this newfound direction to life, and in a short time, La.Rue launched in October of 2020.
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our mission
Vision and values we share
The mission of intentionality has emerged from several different facets of the La.Rue brand. However, its sole purpose lies in the understanding of one critical fact of life: we all live, and we all die. This is a message I learned at 18 when my brother Joshua was killed in a motorcycle accident at 22. If we all live to one day die, why not live every day with intention? The complexities of life go far beyond this single statement, and yet, it still surmounts to this one notion. That is why, here at La.Rue, whether you’re here for the Lifestyle content or the Creative Studio Services, you’ll receive content, coaching, or branding with the mission to achieve intentionality.
So, as you begin to either dive into your intentional living journey, or expand it, I encourage you to buckle up, because La.Rue is a place for honesty, growth, and expansion. Whether it’s through lifestyle or business coaching, I’m here to hold you accountable to your goals, confront your limiting beliefs, and check your doubts and fears at the door—because we’re here to achieve big things. I thank you for showing up here, ready to live a greater life, because together we have a collective purpose. In pursuit of our greatest dreams, expansion, and spiritual enlightenment, the more we achieve, the more the WORLD achieves.
